We build and run LinkedIn campaigns tuned specifically to the AWS partner buyer persona — from audience segmentation and creative to conversion and retargeting.
Precision LinkedIn
Campaigns for the
AWS Buyer.
Home
/
Services
/
LinkedIn Marketing
4x
Higher CTR vs. Industry Avg
30d
First Qualified Leads
C-Suite
Primary Audience Tier
100%
Managed End-to-End
Home
/
Services
/
LinkedIn Marketing
Precision LinkedIn
Campaigns for the
AWS Buyer.
We build and run LinkedIn campaigns tuned specifically to the AWS partner buyer persona — from audience segmentation and creative to conversion and retargeting.
4x
Higher CTR vs. Industry Avg
C-Suite
Primary Audience Tier
30d
First Qualified Leads
100%
Managed End-to-End
W
Warmfunelo
Sponsored · CTO, CIO, VP Engineering · AWS Partners
···
"Your AWS pipeline isn't a capability problem."
End-to-end AWS partner sales. Live outreach in 14 days.
First deals in pipeline within 30 days.
Book Strategy Call →
👍 247 · 38 comments · 94 shares
Like
Comment
Share
CAMPAIGN MANAGER · AWS Q2 2026
CLICK-THROUGH RATE
2.4%
↑ 4× avg
COST PER LEAD
$38
↓ vs $80 avg
QUALIFIED LEADS
147
this month
MQL CONVERSION
34%
↑ vs 18% avg
TARGETING
CTO / CIO
VP Engineering
AWS Partners
Enterprise+
— 01 —
Included
Everything in
your campaign
We handle every layer of your LinkedIn presence — from audience architecture and creative to daily optimisation and weekly reporting.
Layer 01
Audience Segmentation & Targeting
We build precise audience segments around the AWS buyer persona — CIO, CTO, VP Engineering, IT Director — layered with company size, industry, and AWS intent signals.
Layer 02
Creative & Copy Development
Ad creative and copy written for the AWS buyer — not generic B2B content. Every asset is built around the specific pain point, segment, and stage of the funnel.
Layer 03
Campaign Architecture & Setup
Full campaign structure built in LinkedIn Campaign Manager — objective setting, bid strategy, budget pacing, and conversion tracking configured from day one.
Layer 04
Retargeting & Lookalike Audiences
Website visitors, video viewers, and lead form engagers all get retargeted with sequenced messaging that moves them down the funnel — not the same ad on repeat.
Layer 05
Daily Optimisation
We monitor campaigns daily — adjusting bids, rotating creative, pausing underperformers, and reallocating budget to what's working. No set-and-forget.
Layer 06
Weekly Reporting & Insights
Plain-English weekly reports with the metrics that matter — CPL, CTR, pipeline contribution, and spend efficiency — plus recommended actions for the next week.
— 02 —
Campaign Types
Four campaign
motions
We run different campaign types depending on where you are in your pipeline — awareness, demand, or conversion.
Type 01
Thought Leadership & Brand
Builds category awareness and positions your brand as the authority in your AWS segment. Best for warming audiences before direct outreach.
Type 02
Lead Generation
Native lead forms served to decision-makers matching your ICP — gated content, assessment offers, or event registrations. High-intent, low-friction capture.
Type 03
ABM & Target Account
Account-based campaigns targeting specific named accounts in your ICP — serving different messages to different stakeholders within the same buying committee.
Type 04
Retargeting & Nurture
Sequential campaigns that re-engage warm audiences — website visitors, content engagers, and video viewers — with progressively more direct conversion messages.
— 03 —
Process
Live in
one week
We move fast. Brief to live campaign in 7 days — first qualified leads within 30.
Step 01
Brief & Audience Architecture
We define campaign objectives, audience segments, ICP filters, and budget allocation. Account access confirmed and conversion tracking set up.
Step 02
Creative & Copy Production
Ad creative and copy built for each audience and funnel stage. Multiple variants produced for A/B testing from day one.
Step 03
Campaign Build & Launch
Full campaign structure built in Campaign Manager. Final review, approval, and go-live. Tracking verified across all conversion events.
Step 04
Optimise & Report
Daily optimisation, weekly reporting, monthly strategy review. Creative refreshed every 4–6 weeks to maintain performance.
— 07 —
Also
Other services
Service 01
End-to-End Sales
We own the full sales cycle — from first contact and qualification through demo, negotiation, and signed contract.
Service 03
Data Profiling & Intelligence
Deep-dive intelligence on every target account — tech stack, org structure, and verified contact data (email & direct dial) for every decision-maker.
Service 02
CXO Roundtable Conference
Exclusive executive gatherings that put your brand in the room with the right decision-makers. We design, curate, and host roundtables that open doors no cold email ever could.
— 06 —
Clients
What partners say
Tom O'Brien
"Our previous LinkedIn agency spent our budget talking to the wrong audience. Warmfunelo had the right targeting in week one and our CPL dropped by 60% in the first month."
★★★★★
Head of Growth, Cloudform
Priya Lal
"The creative they built for our AI/ML campaign was genuinely good. CTRs we'd never seen before, and the leads were actually qualified. It's rare to find both in one team."
★★★★★
CMO, Vertexar Cloud
— 05 —
Why It Works
Built for the AWS motion
Generic sales teams don't close AWS deals. We've spent years inside the ecosystem — we know the objections, the timelines, and the stakeholders.
01
AWS Buyer Persona Expertise
We know how CIOs, CTOs, and VP Engineers evaluate AWS partners — and we build messaging and targeting that speaks to their specific decision criteria.
02
Creative That Converts
We write and design ad creative that resonates with technical and commercial buyers. No stock images, no generic copy — every asset is built for your specific audience.
03
Full-Funnel Coverage
From awareness to conversion — we run campaigns at every stage, so you're building brand while generating pipeline at the same time.
04
Managed, Not Advised
We don't give you a playbook and leave you to run it. We operate the campaigns daily — your job is to approve creative and review the weekly report.
4x
Higher CTR vs. Industry Avg
<$45
Target Cost Per Lead
30d
First Qualified Leads
7d
Campaign Go-Live
— 04 —
Benchmarks
What good looks like
Performance benchmarks we target for AWS partner campaigns — vs. LinkedIn's B2B industry averages.
— 03 —
Process
Live in one week
We move fast. Brief to live campaign in 7 days — first qualified leads within 30.
Step 01
Brief & Audience Architecture
We define campaign objectives, audience segments, ICP filters, and budget allocation. Account access confirmed and conversion tracking set up.
Step 02
Creative & Copy Production
Ad creative and copy built for each audience and funnel stage. Multiple variants produced for A/B testing from day one.
Step 03
Campaign Build & Launch
Full campaign structure built in Campaign Manager. Final review, approval, and go-live. Tracking verified across all conversion events.
Step 04
Optimise & Report
Daily optimisation, weekly reporting, monthly strategy review. Creative refreshed every 4–6 weeks to maintain performance.
— 02 —
Campaign Types
Four campaign motions
We run different campaign types depending on where you are in your pipeline — awareness, demand, or conversion.
Type 01
Thought Leadership & Brand
Builds category awareness and positions your brand as the authority in your AWS segment. Best for warming audiences before direct outreach.
Type 03
ABM & Target Account
Account-based campaigns targeting specific named accounts in your ICP — serving different messages to different stakeholders within the same buying committee.
Type 02
Lead Generation
Native lead forms served to decision-makers matching your ICP — gated content, assessment offers, or event registrations. High-intent, low-friction capture.
Type 04
Retargeting & Nurture
Sequential campaigns that re-engage warm audiences — website visitors, content engagers, and video viewers — with progressively more direct conversion messages.
— 01 —
Included
Everything in your campaign
We handle every layer of your LinkedIn presence — from audience architecture and creative to daily optimisation and weekly reporting.
Layer 01
Audience Segmentation & Targeting
We build precise audience segments around the AWS buyer persona — CIO, CTO, VP Engineering, IT Director — layered with company size, industry, and AWS intent signals.
Layer 02
Creative & Copy Development
Ad creative and copy written for the AWS buyer — not generic B2B content. Every asset is built around the specific pain point, segment, and stage of the funnel.
Layer 03
Campaign Architecture & Setup
Full campaign structure built in LinkedIn Campaign Manager — objective setting, bid strategy, budget pacing, and conversion tracking configured from day one.
Layer 05
Daily Optimisation
We monitor campaigns daily — adjusting bids, rotating creative, pausing underperformers, and reallocating budget to what's working. No set-and-forget.
Layer 04
Retargeting & Lookalike Audiences
Website visitors, video viewers, and lead form engagers all get retargeted with sequenced messaging that moves them down the funnel — not the same ad on repeat.
Layer 06
Weekly Reporting & Insights
Plain-English weekly reports with the metrics that matter — CPL, CTR, pipeline contribution, and spend efficiency — plus recommended actions for the next week.
W
Warmfunelo
CAMPAIGN MANAGER · AWS Q2 2026
Sponsored · CTO, CIO, VP Engineering · AWS Partners
"Your AWS pipeline isn't a capability problem."
End-to-end AWS partner sales. Live outreach in 14 days.
First deals in pipeline within 30 days.
👍 247 · 38 comments · 94 shares
Like
Comment
Share
Book Strategy Call →
CLICK-THROUGH RATE
2.4%
↑ 4× avg
COST PER LEAD
$38
↓ vs $80 avg
QUALIFIED LEADS
147
this month
MQL CONVERSION
34%
↑ vs 18% avg
TARGETING
CTO / CIO
VP Engineering
AWS Partners
Enterprise+
— 04 —
Benchmarks
What good
looks like
Performance benchmarks we target for AWS partner campaigns — vs. LinkedIn's B2B industry averages.
KPI
Industry Average
Warmfunelo Target
What It Means
Click-Through Rate
0.4–0.6%
1.5–2.5%
AWS-specific creative dramatically outperforms generic B2B content with the right audience.
Cost Per Lead
$60–$120
<$45
Precise audience targeting reduces wasted impressions and lowers CPL significantly.
Lead Form Completion
10–12%
18–25%
Relevant offers to the right audience drive significantly higher form completion rates.
MQL Conversion Rate
15–20%
30–40%
Qualified audiences mean a higher proportion of leads are ready for sales conversation.
4x
Higher CTR vs. Industry Avg
<$45
Target Cost Per Lead
30d
First Qualified Leads
7d
Campaign Go-Live
— 05 —
Why It Works
Built for the
AWS buyer
Generic B2B LinkedIn campaigns don't reach AWS buyers effectively. We know the persona, the pain points, and the content that converts them.
01
AWS Buyer Persona Expertise
We know how CIOs, CTOs, and VP Engineers evaluate AWS partners — and we build messaging and targeting that speaks to their specific decision criteria.
02
Creative That Converts
We write and design ad creative that resonates with technical and commercial buyers. No stock images, no generic copy — every asset is built for your specific audience.
03
Full-Funnel Coverage
From awareness to conversion — we run campaigns at every stage, so you're building brand while generating pipeline at the same time.
04
Managed, Not Advised
We don't give you a playbook and leave you to run it. We operate the campaigns daily — your job is to approve creative and review the weekly report.
— 06 —
Clients
What partners say
★★★★★
"Our previous LinkedIn agency spent our budget talking to the wrong audience. Warmfunelo had the right targeting in week one and our CPL dropped by 60% in the first month."
Tom O'Brien
Head of Growth, Cloudform
★★★★★
"The creative they built for our AI/ML campaign was genuinely good. CTRs we'd never seen before, and the leads were actually qualified. It's rare to find both in one team."
Priya Lal
CMO, Vertexar Cloud
— 07 —
Also
Other Services
Service 01
End-to-End Sales
We own the full sales cycle — from first contact and qualification through demo, negotiation, and signed contract.
Service 02
CXO Roundtable Conference
Exclusive executive gatherings that put your brand in the room with the right decision-makers.
Service 03
Data Profiling & Intelligence
Deep account intelligence — tech stack, org structure, and verified contact data for every decision-maker.