We exist to
build revenue for
AWS Partners.
Warmfunelo is a specialist sales and marketing agency built exclusively for AWS partners — helping them generate pipeline, close enterprise deals, and grow faster than their internal teams can alone.
Home
/
About Us
— 01 —
Our Story
Built from
inside the ecosystem
Warmfunelo was founded by practitioners who spent years inside the AWS partner ecosystem — not as observers, but as the people running sales, building GTM strategies, and closing enterprise deals on behalf of partners across every segment.
We saw the same problem repeatedly: technically excellent AWS partners with strong capabilities and great reputations, unable to convert that strength into consistent pipeline. Not because their product wasn't good enough — but because they lacked the sales motion to monetise it.
So we built one. A team, a process, and a playbook built specifically around how AWS deals actually close — and offered it to partners who needed the commercial muscle without the cost and risk of building it themselves.
Today we work with 40+ AWS partners across Startup, ISV, Scale, and Enterprise segments — generating over $85M in pipeline and closing 120+ deals on their behalf.
Founded
Built by AWS practitioners
Founded by a team that had spent years running sales and GTM inside the AWS partner ecosystem — not an agency that pivoted into it.
The Problem
Great partners. No pipeline.
We saw technically excellent AWS partners struggling to monetise their capabilities. The gap wasn't product — it was commercial motion.
The Solution
An embedded sales team for AWS partners
End-to-end sales, executive events, data intelligence, and LinkedIn campaigns — all built around how AWS deals actually close.
Today
40+ partners. $85M+ pipeline.
Working across every AWS segment — Startup, ISV, Scale, and Enterprise — with a track record that speaks for itself.
$20M+
Pipeline Generated
300+
AWS Deals Closed
20+
AWS Partners Served
3.2x
Avg Pipeline Multiple
Our Mission
"To be the commercial engine behind the world's best AWS partners — so they can build great technology while we build their revenue."
Warmfunelo is a specialist sales and marketing agency built exclusively for AWS partners — helping them generate pipeline, close enterprise deals, and grow faster than their internal teams can alone.
We exist to
build revenue for
AWS Partners.
Home
/
About Us
— 01 —
Our Story
Built from
inside the ecosystem
Warmfunelo was founded by practitioners who spent years inside the AWS partner ecosystem — not as observers, but as the people running sales, building GTM strategies, and closing enterprise deals on behalf of partners across every segment.
We saw the same problem repeatedly: technically excellent AWS partners with strong capabilities and great reputations, unable to convert that strength into consistent pipeline. Not because their product wasn't good enough — but because they lacked the sales motion to monetise it.
So we built one. A team, a process, and a playbook built specifically around how AWS deals actually close — and offered it to partners who needed the commercial muscle without the cost and risk of building it themselves.
Today we work with 40+ AWS partners across Startup, ISV, Scale, and Enterprise segments — generating over $85M in pipeline and closing 120+ deals on their behalf.
Today
40+ partners. $85M+ pipeline.
Working across every AWS segment — Startup, ISV, Scale, and Enterprise — with a track record that speaks for itself.
The Problem
Great partners. No pipeline.
We saw technically excellent AWS partners struggling to monetise their capabilities. The gap wasn't product — it was commercial motion.
The Solution
An embedded sales team for AWS partners
End-to-end sales, executive events, data intelligence, and LinkedIn campaigns — all built around how AWS deals actually close.
Founded
Built by AWS practitioners
Founded by a team that had spent years running sales and GTM inside the AWS partner ecosystem — not an agency that pivoted into it.
$85M+
Pipeline Generated
120+
AWS Deals Closed
40+
AWS Partners Served
3.2x
Avg Pipeline Multiple
Our Mission
"To be the commercial engine behind the world's best AWS partners — so they can build great technology while we build their revenue."
— 02 —
Values
What we
stand for
Six principles that shape every engagement, every campaign, and every deal we work on.
01
Results Over Activity
We measure ourselves on pipeline and revenue — not calls made, emails sent, or decks produced. Activity without outcome is noise.
02
Deep Ecosystem Knowledge
We only work in the AWS partner space. That focus makes us better at it than any generalist agency — and better than most internal teams.
03
Full Accountability
We own the outcome, not just the execution. If it's not working, we say so — and we fix it, rather than invoicing for effort.
05
Radical Transparency
Every metric, every data point, every pipeline update is visible. We don't hide underperformance behind polished slide decks.
04
Embedded, Not External
We work inside your tools, your CRM, your Slack. Partners see us as their team — not a vendor on the outside looking in.
06
Long-Term Partnership
Our best relationships are multi-year. We grow with our partners, not just for them — our success is structurally tied to theirs.
— 03 —
How We Work
The Warmfunelo
operating model
CXOs don't respond to cold outreach. They respond to peer recommendations, curated environments, and people who earn their time.
01
Specialist, Not Generalist
We only work with AWS partners. That means our playbooks, our data, our contacts, and our domain knowledge are all built specifically for this ecosystem — not repurposed from a generic B2B agency model.
02
Performance-Linked Commercial Model
Our pricing is structured around outcomes, not hours. We don't invoice for activities that don't generate pipeline — our commercial model aligns our success with yours.
03
Rapid Deployment
From contract to active outreach in 14 days. We don't need six months of onboarding — we have the playbook, the tools, and the team ready to deploy from week one.
04
Full Visibility, Always
Weekly reporting, CRM transparency, and open communication. You always know exactly what's happening, what's working, and what we're doing about what isn't.
— 04 —
Team
The people
behind the pipeline
A team of AWS ecosystem specialists — former partner managers, enterprise sales leaders, and demand generation experts.
Former AWS Partner Development Manager with 10 years inside the ecosystem. Built and led sales teams for three AWS consulting partners before founding Warmfunelo.
Arjun Kapoor
Founder & CEO
Specialist in LinkedIn and paid demand generation for cloud and technology companies. Managed $5M+ in annual ad spend for AWS partners across 12 countries.
Daniel Mensah
Head of Demand Generation
Produced 80+ executive roundtables and C-suite events across EMEA, APAC, and the Americas. Specialist in high-value executive engagement for technology brands.
Tom Clarke
Head of Events
10+ years in enterprise SaaS and cloud sales. Led GTM for two AWS ISV partners from seed to Series B, closing $40M+ in ARR across EMEA and APAC.
Sophia Reeves
Head of Sales
Former competitive intelligence analyst for a top-5 global systems integrator. Leads our data profiling and account research function, delivering 95%+ accuracy across all outputs.
Layla Wong
Head of Intelligence & Data
Ensures every partner engagement delivers on its commercial goals. Manages onboarding, reporting, and the day-to-day relationship with all active partners.
Nisha Patel
Partner Success Lead
— 02 —
Values
What we
stand for
Six principles that shape every engagement, every campaign, and every deal we work on.
01
Results Over Activity
We measure ourselves on pipeline and revenue — not calls made, emails sent, or decks produced. Activity without outcome is noise.
02
Deep Ecosystem Knowledge
We only work in the AWS partner space. That focus makes us better at it than any generalist agency — and better than most internal teams.
03
Full Accountability
We own the outcome, not just the execution. If it's not working, we say so — and we fix it, rather than invoicing for effort.
05
Embedded, Not External
We work inside your tools, your CRM, your Slack. Partners see us as their team — not a vendor on the outside looking in.
06
Radical Transparency
Every metric, every data point, every pipeline update is visible. We don't hide underperformance behind polished slide decks.
07
Long-Term Partnership
Our best relationships are multi-year. We grow with our partners, not just for them — our success is structurally tied to theirs.
— 03 —
How We Work
The Warmfunelo
operating model
Four principles that define how we engage, how we're structured, and how we create value for every partner we work with.
01
Specialist, Not Generalist
We only work with AWS partners. That means our playbooks, our data, our contacts, and our domain knowledge are all built specifically for this ecosystem — not repurposed from a generic B2B agency model.
02
Performance-Linked Commercial Model
Our pricing is structured around outcomes, not hours. We don't invoice for activities that don't generate pipeline — our commercial model aligns our success with yours.
03
Rapid Deployment
From contract to active outreach in 14 days. We don't need six months of onboarding — we have the playbook, the tools, and the team ready to deploy from week one.
04
Full Visibility, Always
Weekly reporting, CRM transparency, and open communication. You always know exactly what's happening, what's working, and what we're doing about what isn't.
— 04 —
Team
The people
behind the pipeline
A team of AWS ecosystem specialists — former partner managers, enterprise sales leaders, and demand generation experts.
Rahul Joshua
Founder & CEO
Former AWS Partner Development Manager with 10 years inside the ecosystem. Built and led sales teams for three AWS consulting partners before founding Warmfunelo.
Anupama Nagraj
COO
10+ years in enterprise SaaS and cloud sales. Led GTM for two AWS ISV partners from seed to Series B, closing $40M+ in ARR across EMEA and APAC.
Lavanya Suresh
Head of Sales
Specialist in LinkedIn and paid demand generation for cloud and technology companies. Managed $5M+ in annual ad spend for AWS partners across 12 countries.
Rohit Samuel
Head of Demand Generation
Former competitive intelligence analyst for a top-5 global systems integrator. Leads our data profiling and account research function, delivering 95%+ accuracy across all outputs.
Yaseen Ulla Khan
Head of Events
Produced 80+ executive roundtables and C-suite events across EMEA, APAC, and the Americas. Specialist in high-value executive engagement for technology brands.
Janaki N
Head of GTM
Ensures every partner engagement delivers on its commercial goals. Manages onboarding, reporting, and the day-to-day relationship with all active partners.